THE CODE BOTTEGA

The Code Bottega

WordPress plugin for offline conversion tracking with automatic GCLID capture. Connect your forms to Google Ads with seamless Zapier integration.

## Offline Conversion Tracker with GCLID<br>
Stop losing money on ads you can't track. Finally connect your WordPress forms to Google Ads with automatic GCLID capture and seamless Zapier integration.<br><br>
Save yourself days of custom code and get your offline conversion tracking sorted today.

WordPress plugin that automatically captures Google Ads click IDs (gclid, gbraid, wbraid) and UTM parameters from website visitors, then sends this conversion tracking data via webhooks when forms are submitted. Integrates with WPForms, Contact Form 7, and Zapier to bridge online advertising with offline conversions.

Offline Conversion Tracker with GCLID / yearly

Pricing

Your website probably isn't something you think about every day. Once it's live, it tends to become part of the furniture. You update the odd page, add a blog post now and then, change a team member's photo when someone leaves, and otherwise leave it alone. And that's perfectly reasonable. You have a business to run.

The problem is that businesses change much faster than websites do. The site that worked perfectly well when you launched might now be making it harder for customers to understand what you offer, harder for your team to manage, and harder for you to generate enquiries. It might even be costing you opportunities without you realising it.

So, when should you redesign your website? There isn't a magic age at which a website suddenly becomes "too old". Five years isn't automatically bad, and a two-year-old website isn't automatically good. What matters is whether your website is still doing its job. Here are the signs that it might be time for a website redesign.

## TL;DR

- There is no set age at which a website needs to be redesigned. The important question is whether it still supports your business and its goals.
- If your business has changed, your website looks outdated, is difficult to use or no longer reflects your brand, it may be time for a redesign.
- Poor conversions, slow performance, weak mobile usability and SEO limitations are also signs that your current website may be holding you back.
- If your team is constantly dealing with workarounds, technical problems or a difficult content management process, the underlying website may no longer be suitable for your needs.
- A website redesign does not always mean a complete rebuild. The right approach depends on whether the problems are with the design and user experience or with the underlying technology.
- Ultimately, the best time to redesign your website is when the current site is starting to get in the way of where your business is going.

## 1. Your business has changed, but your website hasn't

This is probably one of the clearest signs. Businesses evolve. You add services, change your positioning, move into new markets, target different customers or simply become a much larger company than you were when the website was first created.

Your website needs to reflect that. Imagine a professional services company that started out offering three straightforward services. Five years later, it has expanded into consulting, implementation and ongoing support, but the website still presents the business exactly as it did when it launched.

The problem isn't necessarily that the design looks old. The problem is that the website no longer tells the right story. Real estate businesses are a good example. An estate agency might start as a small local team focused purely on residential sales. A few years later, it could have expanded into lettings, property management, commercial property or new developments.

If the website still looks like a small sales agency, potential clients may not realise what the business has become. A website redesign gives you an opportunity to bring the website back in line with the business it represents.

## 2. Your website looks like it belongs to another era

Let's be honest. Sometimes you can tell immediately when a website hasn't been touched in years. Perhaps the homepage is packed with tiny text. The navigation is confusing. The images look dated. The design doesn't work particularly well on mobile. Or the whole thing simply feels like it was built when everyone was still using Internet Explorer.

A dated appearance isn't just an aesthetic problem. People make judgements about businesses based on their online presence. If your website looks neglected, visitors can reasonably wonder whether the business itself is equally behind the times.

That doesn't mean you need to redesign your website every time a new design trend appears. In fact, chasing trends is a good way to end up redesigning it again in two years. The goal is a [professional, useful and modern experience](/real-estate-website-design) that supports your brand.

## 3. Your website isn't generating enough enquiries

A website can look fantastic and still be terrible at generating business. If visitors are arriving but very few are contacting you, booking a call, requesting a quote or taking whatever action matters to your business, something needs investigating.

Don't immediately assume the answer is a complete redesign. There could be problems with your traffic, offer, messaging, landing pages or conversion tracking. But if the website makes it difficult for people to take the next step, redesigning the experience can make a significant difference.

Think about a typical visitor. They arrive on your homepage, understand what you do, decide they're interested and then... what? Is the next step obvious?

Real estate websites have plenty of potential conversion points. A visitor might want to book a valuation, request a viewing, contact an agent or enquire about a property. If those actions are buried in the footer or hidden behind confusing navigation, you're making the visitor work unnecessarily hard.

Good website redesign for better conversions isn't about adding a giant "CONTACT US" button to every section. It's about understanding what visitors want to do and making those actions feel natural.

## 4. Your website is difficult to use

You know your website inside out. Your customers don't. That distinction matters. You know exactly where to find your services, contact details or pricing because you've looked at the site hundreds of times. A first-time visitor doesn't have that advantage.

If people regularly struggle to find information, your navigation is probably doing too much work. If they have to click through five pages to reach something important, there may be a simpler way to structure the site.

This is one of the most useful things to look for when redesigning a website: don't just ask whether each page looks good. Ask whether the entire journey makes sense. The design might be perfectly attractive. The user experience isn't.

## 5. Your website is painfully slow

Nobody enjoys waiting for a website to load. A slow website can affect the user experience, conversions and how effectively your site performs in search. There are plenty of reasons a site can become sluggish over time, including large images, excessive scripts, poorly implemented functionality and third-party tools.

Sometimes you can fix these issues without a complete redesign. But if performance problems are symptoms of an outdated technical foundation, a website redesign may be the sensible opportunity to address them properly rather than continually patching the same problems.

This is particularly relevant if the website has grown through years of additions. One plugin became five. A tracking script was added here. Another integration appeared there. Suddenly the website has accumulated years of technical baggage. At some point, starting with a cleaner foundation can make more sense than endlessly fixing the old one.

## 6. Your website doesn't work properly on mobile

This one should be fairly obvious, but it's still worth checking. People browse websites on phones constantly. If your website technically works on mobile but feels awkward to use, that's not much better than it not working at all.

Look at your own website on a phone and try to complete the things you expect customers to do. Can you find the important information quickly? Are buttons easy to tap? Do images display properly? Is the text comfortable to read? Can you complete a form without wanting to throw the phone across the room?

For a real estate website, mobile usability is even more noticeable because property browsing is often highly visual. If someone is scrolling through listings on their phone and the gallery is clunky, filters are difficult to use or important property information is buried, they may simply move on to another agency.

## 7. Your website is holding back your SEO

A redesign should not mean starting your SEO from scratch. In fact, one of the biggest mistakes businesses can make is treating website redesign SEO as an afterthought. A new design can look brilliant while accidentally creating a mess of URLs, redirects, metadata, internal links and indexed pages.

The better approach is to consider SEO as part of the redesign process from the beginning. Your existing website may already have pages that rank, attract backlinks or generate organic traffic. Those assets need to be understood before anything is removed or changed.

There may also be technical limitations in the current site that make SEO harder than it needs to be. A growing real estate business, for example, might eventually want dedicated pages for towns, neighbourhoods, property types, market guides and useful buying information. If the existing website wasn't built with that kind of content structure in mind, expansion can become awkward.

## 8. You've started adding workarounds everywhere

This is one of those signs you tend to notice gradually. First, you add a plugin. Then another. Then you discover that the plugin doesn't quite do what you need, so you add another tool to fill the gap.

Workarounds aren't inherently bad. Every website has them to some degree. But if your team is constantly finding ways around limitations in the platform or existing design, your website may no longer be suitable for the business. At that point, the question isn't simply, "Can we make this work?" It's, "Is this still the right foundation for what we're trying to achieve?" If you're constantly working around the limitations of a website builder, it may be worth considering whether a [custom website](/blog/outgrowing-website-builder) would be a better fit.

## 9. Your team hates using the website

Your customers aren't the only people who use your website. Your own team does too. If updating a page takes three people, adding a new service is unnecessarily complicated, or publishing content feels like a chore, the website is creating friction internally. And internal friction has a habit of becoming external friction.

If your marketing team avoids updating the website because it's difficult, your content becomes stale. If your sales team can't quickly direct prospects to useful information, opportunities are missed. If property listings require a cumbersome manual process, your team wastes time doing something the website should make easier. A website should support the people running the business, not constantly ask them to work around it.

## Website redesign vs rebuild: are they the same thing?

Not necessarily. A website redesign usually focuses on improving the website's visual design, user experience, structure and functionality while retaining some of the underlying foundation.

A rebuild goes deeper. The site may be redeveloped using a different technology, architecture or CMS, particularly when the existing system has become a limitation. The distinction matters because you don't necessarily need a completely new technical platform just because your website needs a refresh.

On the other hand, if you're dealing with years of technical problems, poor performance, inflexible functionality and a platform that can't support where the business is heading, putting a new coat of paint over the old foundation probably isn't the answer.

The right website redesign process starts by figuring out which problem you're actually trying to solve.

## So, how often should you redesign a website?

This is one of those questions where the internet loves giving you a nice, simple number. Three years. Five years. Seven years. The reality is less convenient. There is no universal schedule for when to redesign your website.

A small business with a straightforward website might be perfectly happy for several years. A rapidly growing company with changing requirements could need major changes much sooner. Instead of asking, "How old is our website?", ask:

- Does it still reflect our business?
- Is it easy for customers to use?
- Is it generating the results we need?
- Can we update and manage it efficiently?
- Does it support our SEO strategy?
- Can it handle what we want to do next?

If most of those answers are no, the age of the website becomes almost irrelevant.

## What does a website redesign cost?

[Website redesign cost](/blog/how-much-does-website-design-cost-uk) varies enormously depending on what actually needs changing. A relatively simple project might involve a visual refresh, improved navigation and updated content. A larger website redesign project could involve new functionality, integrations, a new CMS, custom development, SEO migration and a completely different user experience.

That's why comparing redesign prices without comparing scope can be misleading. Two businesses might both want a website redesign, while one is essentially refreshing ten pages and the other is rebuilding a complex property platform with CRM integrations.

The question should not just be "How much does it cost?" but instead "What do we need the new website to achieve, and what will it take to build it properly?" That shifts the conversation away from buying a prettier website and towards investing in a digital asset that actually supports the business.

## When a new website starts to make sense (Conclusion)

The biggest sign that you need a website redesign isn't that your website is old. It's that your website is starting to get in the way. Perhaps the current site doesn't convert. Maybe customers can't find what they need. Perhaps your business has changed significantly, your SEO strategy has outgrown the existing structure, or the technology is preventing you from adding functionality.

That's when redesigning a website becomes less about changing colours and moving buttons around, and more about creating a website that actually fits the business where it is now. The strongest redesigns are driven by business problems. A redesign should solve something.

And if the existing website is still performing well, represents the brand accurately and gives customers a good experience, there may be no urgent reason to replace it. Sometimes a few targeted improvements are all you need.

## Is Your Website Holding Your Business Back?

If your website no longer reflects your business, is difficult to manage, or is getting in the way of your marketing, it may be time for a change. The Code Bottega creates custom websites focused on your business goals, your customers and what you need your website to achieve. [Get in touch today](/contact) and let's talk about what your website needs to better support your business and where you want to take it next.

## Frequently Asked Questions

### How often should a business review its website?

It's a good idea to regularly review whether your website still reflects your business, performs well and supports your goals. A review does not necessarily mean you need a full redesign, but it can help identify problems before they start affecting your customers and marketing.

### Can a website redesign improve conversions?

It can. Improving navigation, messaging, page structure, calls to action and the overall user experience can make it easier for visitors to take the actions that matter to your business.

### Will redesigning my website affect my SEO?

It can if the redesign is not handled carefully. Changes to URLs, page structure, content and internal links can affect search visibility, so SEO should be considered throughout the redesign rather than after the new website is launched.

### How long does a website redesign take?

There is no fixed timeframe because it depends on the size and complexity of the website, the amount of content involved and whether the project includes new functionality or development work.

### Is it worth paying a professional to redesign a website?

For businesses that rely on their website to generate enquiries or support sales, a professional redesign can be a worthwhile investment. A good redesign should address the underlying problems with the existing website rather than simply giving it a new visual appearance.

### What should I look for when choosing a website redesign company?

Look beyond the visual quality of their portfolio. Consider their experience with businesses similar to yours, their approach to SEO and performance, how they handle existing content and URLs, and whether they can support the technical requirements of your new website.

### Should I hire a web designer or a web development agency for a redesign?

It depends on the complexity of the project. A web designer may be suitable for a primarily visual refresh, while an agency with both design and development capabilities can be a better fit if the project involves custom functionality, integrations, SEO or changes to the underlying technology. If you're unsure which approach is right for your website, [get in touch](/contact) with The Code Bottega and we can discuss what your project requires.


Nine signs your website is holding your business back, the difference between a redesign and a rebuild, and how to tell when a new site is worth it.

Website Redesign: When Is It Time for a New Website?

If you've started looking into a new website, you've probably noticed something slightly frustrating: website design prices seem to be all over the place. One company might quote £1,500. Another might want £6,000. Someone else might tell you that a website could cost £20,000 or more. So, how much does website design actually cost in the UK?

The short answer is that there isn't one price because there isn't one type of website. A five-page site for a small local business is a very different project from a bespoke website with integrations, advanced functionality and a serious SEO strategy.

[Current UK pricing data](https://octelis.com/blog/how-much-does-a-website-cost-uk-2026) put simple freelancer-built sites roughly in the low thousands, while professional agency projects commonly move into the £3,000 to £10,000+ range. More complex bespoke websites can go considerably higher. The useful question, then, isn't simply "How much does a website cost?" It's "What should I budget for the website my business actually needs?"

## TL;DR

- Website design costs vary depending on the size, complexity and functionality of the project.
- For a professional business website in the UK, a realistic starting point is usually somewhere in the low thousands, while custom or more complex projects can reach £10,000+ and sometimes much higher.
- DIY website builders are usually the cheapest option, while freelancers, studios and agencies offer increasing levels of customisation and support.
- Custom websites generally cost more because they require more planning, design, development and functionality.
- When comparing website quotes, look at what is included rather than simply choosing the lowest price.
- Remember to budget for costs outside the initial build, such as hosting, maintenance, content and SEO.
- Real estate websites can cost more when they require property feeds, CRM integrations, advanced search or other custom functionality.
- The right budget depends on what you need the website to achieve, not simply how many pages you want.

## What actually affects website design cost?

The number of pages is one factor, but it's far from the whole story. A website with ten fairly straightforward pages can cost less than a five-page website that requires custom functionality, integrations and carefully planned user journeys. The amount of work involved behind each page matters just as much as the page count.

Design is another major factor. There's a considerable difference between taking an existing template and adapting it to your brand, and creating a bespoke visual identity and user experience specifically for your business.

Then there's development. A standard contact form is relatively simple. Connecting your website to a CRM, booking system, property management platform or another third-party service is a different proposition altogether.

Content can affect the cost too. If you need professional copywriting, photography, illustrations, SEO research or new property imagery, those services may sit outside the core website build. In other words, when comparing website design pricing, don't just ask how many pages you're getting. Ask what work is actually going into those pages.

## Website builder, freelancer or agency?

One of the biggest decisions you'll make is who builds the website. [A website builder](/blog/custom-real-estate-website-vs-website-builders) such as Wix or Squarespace can be perfectly sensible for a small business that needs a straightforward online presence. The ongoing platform cost is relatively low, although you're investing your own time instead. Current UK pricing guides put many DIY builder subscriptions in the region of £150 to £500 per year once the basic costs are considered.

A freelancer generally gives you more customisation without the cost of a larger team. For a relatively simple small business website, current UK estimates commonly put freelancer projects somewhere around £700 to £3,000, although the actual figure depends heavily on experience and scope.

Then you have an agency or development studio. You're generally paying more, but you may also be getting strategy, UX, bespoke design, development, SEO considerations, project management and ongoing support from multiple specialists. UK agency pricing varies considerably, but professional projects commonly sit in the £3,000 to £10,000+ range, with more complex builds moving well beyond that.

None of these options is automatically better. A new business with five basic pages doesn't necessarily need a £15,000 website. Likewise, an established company relying heavily on its website shouldn't automatically choose the cheapest option just because it technically "works".

## How much does a custom website cost?

This is where website development cost starts to become more difficult to pin down. A custom website doesn't necessarily mean everything has been coded from scratch. It usually means the website has been designed and developed around your business rather than forcing your requirements into a pre-existing template.

For a small to medium-sized business, a genuinely custom website might sit somewhere around £3,000 to £10,000, with more complex projects costing considerably more. Current UK agency pricing guides show a broad range because "custom website" can mean anything from a tailored five-page business site to a large platform with ecommerce, integrations and custom applications.

That's why a bespoke website cost should always be considered alongside the scope. If you're paying £5,000 for a website that simply has a different colour scheme and a few custom sections, you should probably ask some questions. If you're paying £5,000 for a strategically planned website with bespoke design, conversion-focused content, custom functionality and a solid technical foundation, you're looking at a very different project. The price should make sense in relation to what is being built.

## What should a professional website actually include?

A professional website should be more than a collection of attractive pages. At a minimum, the project should have a clear purpose. Who is the website for? What do you want those visitors to do? What information do they need before they're willing to contact you?

Good website design considers those questions before anyone starts moving boxes around on a homepage. Depending on the project, most professionally designed websites include:

- A responsive design that works properly across desktop, tablet and mobile.
- A clear site structure and navigation.
- Custom or carefully adapted visual design.
- Content and messaging structured around the target audience.
- Custom functionality and features
- Contact or enquiry functionality.
- Basic technical SEO foundations.
- Performance and usability considerations.
- Analytics and conversion tracking where appropriate.
- A manageable CMS if your team needs to update the site.

Not every project needs every feature. That's the point. The right website should be built around what your business needs, rather than padding out a quote with things you'll never use.

## Don't forget the costs outside the website build

The initial quote isn't necessarily the total cost of owning a website. You'll also need a domain and hosting. You may also need ongoing maintenance, security updates, premium plugins or software subscriptions depending on how the website is built.

Then there are services that are often treated separately from website development. Copywriting, professional photography, SEO, branding, ongoing content and paid marketing can all increase your overall investment. Some agencies bundle several of these services into their packages. Others don't. Neither approach is necessarily wrong, but you need to know what you're actually paying for.

This is why a £3,000 website quote isn't automatically cheaper than a £5,000 quote. If the first quote leaves you paying another £2,000 for content, SEO setup and essential functionality, the comparison changes rather quickly.

## How much should a real estate business expect to spend?

Real estate websites deserve a little more consideration because the website can become much more than a digital brochure. A small independent estate agency might need a relatively straightforward site with information about its services, property listings, valuation enquiries and contact options. A larger agency might need property feeds, CRM integrations, advanced search, area guides, valuation tools, multiple locations and a much stronger content structure.

That means real estate website cost can vary significantly depending on what the website needs to do. For a smaller agency, a professional real estate website may sit within the same general pricing territory as other established small businesses. Once you start introducing custom integrations, property data, advanced search functionality and a more sophisticated content strategy, the real estate website development project can become considerably more involved.

And this is where a [custom real estate website](/real-estate-website-design) can make sense. If the website is responsible for generating valuation enquiries, property enquiries and organic traffic, you're not simply buying somewhere to display your logo and phone number. You're building part of the infrastructure that supports the business.

## When is a cheap website actually expensive?

There's nothing wrong with wanting to keep costs under control. In fact, you should. The problem starts when the cheapest quote becomes the only thing you're comparing.

Imagine a business spends £800 on a website. Six months later, the site needs a major change that the original developer didn't account for. The company discovers that it can't integrate with the software it uses, the SEO structure wasn't considered properly and even simple updates require the developer's involvement. The original website wasn't really £800. It was £800 plus the cost of fixing, replacing or working around it.

This doesn't mean an expensive website is automatically good. Plenty of expensive websites aren't particularly effective either. The lesson is simply that you should consider the total cost of ownership, not just the number on the initial invoice. Several 2026 UK pricing reports make the same point, noting that hosting, maintenance, content and other ongoing requirements can materially change the true cost of a website. Sometimes spending less is the smart decision. Sometimes it creates another problem six months down the line.

## How to compare website quotes properly

Getting three quotes is sensible. Comparing them based purely on price isn't. Start by putting the scope of each project next to each other. Are all three companies designing the website from scratch? Are they all providing development? Is copywriting included? What about SEO setup, analytics, hosting and post-launch support?

Pay attention to the process as well. A company that spends time understanding your business, audience and objectives is doing work before the website is even designed. You may not immediately see that work in the finished homepage, but it can have a significant impact on the final result.

It's also worth asking what happens after launch. Can your team update the website? What happens if you stop working with the agency? Are maintenance and support included? A good quote should make these things reasonably clear.

## Questions to ask before accepting a web design quote

Before signing anything, ask the agency or developer a few straightforward questions:

**1. Exactly what is included in the quoted price?**

Ask about design, development, content, SEO, integrations, hosting and revisions.

**2. What will I own when the project is finished?**

Your business should have a clear understanding of ownership of the website, domain and relevant assets.

**3. What happens if we need changes later?**

Find out how additional work is charged and what ongoing support looks like.

**4. Who is responsible for the content?**

A beautifully designed website still needs good words, images and information.

**5. What happens after launch?**

Ask about maintenance, security, backups, updates and support.

**6. What does the website need from us?**

This one is often overlooked. You need to know what content, approvals, logins and information you'll be expected to provide.

These questions won't tell you which company to choose. They will, however, make it much easier to understand what you're actually buying.

## So, what should you budget for your website?

There isn't a magic number that applies to every business, but the current UK market gives you a useful starting point. A DIY builder can keep your financial cost low, particularly if your requirements are simple. A freelancer can provide a more tailored site for a relatively modest investment. A professional agency or development studio makes more sense when the website is strategically important, technically demanding or expected to become a significant source of enquiries.

For many established small and medium-sized businesses, budgeting somewhere in the low thousands is a realistic starting point. More ambitious custom projects can quickly move into five figures. Current UK pricing guides broadly support that range, although the differences between providers and project scopes are substantial.

The bigger question is what you want the website to do. If the website is simply there so customers can find your phone number, you probably don't need to spend a fortune. If it's expected to generate leads, support SEO, integrate with your systems and represent your business for the next five years, it deserves a different level of investment.

## Build the website your business actually needs

Website design cost is easier to understand once you stop treating every website as the same product. A £1,500 website and a £10,000 website aren't necessarily competing versions of the same thing. They may have been designed for completely different businesses, with different objectives, levels of customisation and expectations.

So when you're comparing website design services in the UK, look beyond the headline price. Ask what you're getting, what the website needs to achieve and whether the solution will still make sense as your business grows.

Because ultimately, the cheapest website isn't necessarily the one with the lowest price. It's the one that gives your business what it needs without creating another expensive problem later.

If you're considering a new website or aren't sure what level of investment makes sense for your business, [get in touch with The Code Bottega](/contact). We can look at what you're trying to achieve and help you work out what kind of website actually makes sense.

## Frequently Asked Questions

### How do I know how much I should budget for my website?

Start with what you need the website to do rather than choosing a price first. Once you know the required pages, functionality, integrations and level of support, it's much easier to establish a realistic budget.

### Are website design costs usually a one-off payment?

The initial website build is usually a project cost, but there can also be ongoing expenses such as hosting, maintenance, software subscriptions and content. Make sure you understand which costs are included in your initial quote and which you'll need to budget for separately.

### Do I need to pay for a new website all at once?

Not necessarily. Payment structures vary between web designers and agencies. Some may require a deposit followed by staged payments throughout the project, while others may use a different payment schedule.

### Can I reduce the cost of a website by providing my own content?

Potentially. Providing your own copy, images and other assets can reduce the amount of work required from the designer or agency. However, you should make sure the content is suitable for the website and doesn't create additional work later.

### Does a more expensive website always mean a better website?

No. Price alone doesn't determine quality. A more expensive website should cost more because it involves more work, functionality, strategy or expertise. The important thing is whether the website is appropriate for your business and what you need it to achieve.


What does a website really cost in the UK? Compare builder, freelancer and agency pricing, see what drives the cost, and budget for what your business needs.

How Much Does Website Design Cost in the UK? (2026)

How Much Does Website Design Cost in the UK? What to Budget For

Ready to build something premium?

Tracking offline conversions can be challenging, but combining Zapier with Pipedrive creates a powerful automation that helps you understand your full customer journey. In this guide, I'll walk you through the process of setting up this integration step by step.

## Why Track Offline Conversions?

Before diving into the setup, let's understand why tracking offline conversions is crucial:

- Measure the true ROI of your marketing campaigns
- Understand which online channels lead to offline sales
- Optimize your ad spend based on complete conversion data
- Connect online behavior with offline purchases

## Prerequisites

Before starting, ensure you have:

- A Zapier account
- A Pipedrive account
- Admin access to both platforms
- Your offline conversion events identified

## Step-by-Step Setup

### 1. Prepare Pipedrive

First, we need to set up Pipedrive to receive the conversion data:

1. Create a custom field in Pipedrive called "Lead Source"
2. Set up deal stages that match your offline conversion points
3. Ensure your deals have unique identifiers

### 2. Configure Zapier

Now, let's create the Zap:

1. Log into Zapier
2. Click "Create Zap"
3. Choose Pipedrive as your trigger app
4. Select "New Deal" or "Updated Deal" as your trigger event


Industries

Services

Project Inquiries

General Inquiries

Offline Conversion Tracker with GCLID

Pricing

Offline Conversion Tracker with GCLID / yearly

How to setup Zapier + Pipedrive Offline Conversions

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