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THE CODE BOTTEGA

The Code Bottega

WordPress real estate marketing platform with property search

Built the online platform for AFFITTO/VENDO®, a Swiss real estate marketing agency focused on the Ticino region. Rather than a traditional agency site, the brief was a marketing-led platform that positions each property like a brand, combining a searchable listings database with strong visual presentation and lead capture.

> The challenge was to differentiate a boutique marketing agency from traditional brokers, giving each property "brand-level attention" through a polished platform and targeted digital promotion.

## Technical Solution

Built a real estate marketing platform on WordPress:

- Property listings database with advanced filtering
- Search by location, property type, room count and price range
- Regional browsing across eight Ticino areas
- One-page landing sites for individual properties
- Mobile-first responsive design with dedicated navigation

## Key Features

### For Buyers & Tenants

- Interactive property search and filtering
- Location-based browsing (Lugano, Mendrisio, Locarno, Bellinzona and more)
- Rich photography and video presentation
- FAQ section addressing common concerns

### For the Agency

- Brand-led property positioning
- Landing pages tuned for paid campaigns (Meta, Google, portals)
- Lead capture and qualification
- Client testimonials and trust elements

## Results

The platform delivers:

- A marketing-first presentation that stands apart from traditional agencies
- Fast, filterable property discovery across the Ticino region
- Dedicated landing pages that support paid acquisition
- A professional, mobile-friendly experience for owners and seekers

> Turned a boutique real estate marketing agency into a brand-led platform, pairing a searchable listings database with campaign-ready landing pages.


Real Estate Marketing Platform for Ticino

WordPress vacation rental platform with direct booking and search

Built the online home for Chic Beach Vacations, a luxury vacation rental company managing pet-friendly beachfront properties across Malibu, Oxnard and Ventura. The goal was a direct-booking website that lets guests search and reserve premium homes without third-party fees, while giving the business full control over its listings and brand.

> The challenge was to move bookings away from third-party marketplaces and onto an owned platform, offering guests the same ease of search and reservation they expect from Airbnb or VRBO.

## Technical Solution

Built a vacation rental platform on WordPress:

- Custom property listing and management system
- Date, guest and pet availability search
- Direct booking and reservation handling
- Location-based browsing (Malibu, Oxnard, Ventura)
- SEO-optimized blog for local attractions and events

## Key Features

### For Guests

- Multi-month date picker with guest and pet filters
- Detailed property listings with amenities
- Direct booking with no marketplace fees
- Pet-friendly filtering and dedicated dog amenities
- Location-based search by destination

### For the Business

- Owned booking channel independent of marketplaces
- Centralized property and availability management
- Brand-controlled guest experience
- Content platform for organic search visibility

## Results

The platform delivers:

- A direct-booking channel that bypasses third-party commissions
- A polished, premium presentation matching the brand
- Easy multi-property search and reservation
- Better discoverability through local content and SEO
- Full ownership of the guest relationship and data

> Gave a luxury rental brand its own booking engine, capturing reservations directly while delivering the seamless search experience guests expect from major marketplaces.


Direct-Booking Site for Luxury Beach Rentals

WordPress booking platform + SEO growth for a multi-staff wellness business

Built and grew the online presence for Dadadoo, a wellness business that needed a complete online booking system alongside an organic search strategy to bring in new clients. The goal was to turn the website into a self-serve booking engine for a growing team while steadily increasing visibility on Google.

> The challenge was to give a multi-staff business a reliable appointment system its clients could use independently, while building the organic traffic needed to keep the calendar full.

## Technical Solution

Built a complete booking platform on WordPress:

- Booknetic booking engine integration
- Multi-staff scheduling and availability management
- Online appointment booking with automated notifications
- Client management and history
- Payments, coupons and conditional pricing
- Reporting dashboards for appointments and earnings

## Key Features

### For Clients

- Self-service online booking
- Automated confirmations and reminders
- Secure online payments

### For the Business

- A managed client base of 680+ customers
- A team of 10+ staff members with individual calendars
- Per-staff and per-location reporting
- Earnings and appointment analytics
- Coupons and conditional pricing tools

## SEO Strategy

- Technical SEO cleanup (canonical URLs, robots, indexing fixes)
- Resolved soft 404s and crawl issues
- Content structure optimized for target queries
- Ongoing performance monitoring via Google Search Console

## Results

The combined platform and SEO work delivered:

- A fully self-serve booking experience for a growing client base
- Streamlined scheduling across a 10+ person team and multiple locations
- Strong, sustained growth in organic clicks and impressions
- Improved search visibility and average position
- Centralized reporting on bookings and revenue

> Turned a wellness brand into a self-running booking operation, pairing an easy-to-manage scheduling platform with steady organic search growth.


Booking Platform & SEO for a Wellness Brand

Custom website with Cliniko online booking for a therapeutic massage clinic

Built the website for VM Therapies, a therapeutic massage and holistic bodywork clinic in Hackney, London. The brief was a calm, trust-building site that reflects the clinic's body-centred philosophy while making it effortless for clients to book treatments online.

> The challenge was to translate a deeply personal, "your body speaks, we listen" practice into a digital experience that feels equally attentive — and to remove all friction from booking.

## Technical Solution

Built a custom website integrated with clinic management tooling:

- Custom-built front end matching the clinic's calm brand
- Cliniko integration for online booking
- Treatment categories and descriptions (Ground, Align, Nurture, Flow)
- Team and practitioner pages
- Reviews and social proof
- Contact and location details

## Key Features

### For Clients

- Frictionless online booking via Cliniko
- Clear treatment descriptions and categories
- Practitioner profiles and credentials
- Strong review and social-proof presentation

### For the Clinic

- Self-service scheduling tied to clinic management
- Brand-consistent, calming presentation
- Content structure that builds trust and authority
- Easy-to-maintain treatment and team pages

## Results

The website delivers:

- A seamless online booking flow backed by Cliniko
- A brand experience that mirrors the clinic's attentive, personal care
- Clear treatment information that helps clients self-select
- Trust-building social proof front and centre

> Gave a respected massage clinic a digital home as calm and considered as its treatments, with friction-free booking built in.


Booking Website for a Massage Clinic

Developed a custom WordPress theme for Snowball Creations, an 8 year old agency, specialising in paid media in Google, Facebook, LinkedIn and other major platforms for a variety of industries. Particularly SaaS, Homeware and Wellness. The project involved creating a high-converting website while preserving significant existing organic traffic.

> The agency's previous website had strong SEO performance but poor conversion rates and no longer reflected their brand evolution. The key challenge was modernizing their digital presence without disrupting their established organic traffic.

## Solution

I developed a hybrid solution combining:

- Custom WordPress theme built with \_tw for complex sections
- Elementor integration for content management flexibility
- Comprehensive SEO migration strategy

## Technical Implementation

The development process focused on several key areas:

### Custom Theme Development

- Built a custom theme using \_tw framework
- Integrated Elementor for 90% of page layouts
- Optimized for performance and flexibility

### SEO Migration Strategy

These are the main things I looked out for when launching the new site design:

- **External Links**: Use tools like Ahrefs/SEMrush/Search Console to ensure external links point to valid pages. Set up redirects for any broken links.
- **Internal Links**: Crawl the site to check for pages with error (404) or redirect (301) status codes. Avoid unnecessary redirects for efficiency and check that URLs remain consistent across old and new sites.
- **Search Console**: Verify that indexed URLs bringing traffic are present on the new site, or set up redirects to the new URLs.
- **Performance**: Ensure images are optimized for size to avoid slow loading times.
- **Tracking Tags**: Ensured that all tracking tags (e.g., Google Tag Manager, Facebook pixels) were not impacted by the new design.
- **Final Crawl**: After the site launch, crawl the new site again to ensure all pages have a 200 status, and there are no issues with meta descriptions, page titles, or structured data.

## Results & Feedback

The new website successfully:

- Maintained existing organic traffic
- Significantly improved conversion rates
- Better represented the agency's current positioning
- Provided easy content management for the client

> "Linda did an amazing job with the website. We had SEO driving a lot of traffic to the old site but getting nothing back in return. Now, thanks to Linda's work, we're converting at an above average rate and driving great revenue from our marketing!"


WP Website for Paid Ads Agency

Houzez WordPress theme customization and optimization

Took over a partially completed real estate website project and transformed it into a high-performing platform. The client approached me after another agency left the project unfinished, requiring significant cleanup and optimization work.

> The website was initially filled with template pages and unnecessary plugins, resulting in poor indexing and performance issues. The challenge was to transform it into a professional, SEO-optimized platform.

## Technical Intervention

### Cleanup & Optimization

- Removed template demo pages affecting SEO
- Eliminated unnecessary plugins
- Optimized images for web performance (converted to WebP)
- Improved overall site speed and performance

### Custom Development

- Enhanced Houzez WordPress theme with custom logic
- Created custom shortcodes for flexible content management
- Developed SEO-optimized blog with sidebar
- Built conversion-focused landing pages

### SEO Improvements

- Implemented comprehensive SEO strategy
- Enhanced domain rating
- Optimized content structure
- Improved indexing quality

## Results

The optimization efforts led to significant improvements:

- Website reached Google's first page for target keywords
- Increased active user base
- Enhanced site performance scores
- Improved domain authority

## Project Impact

The website transformation achieved:

- Professional and polished appearance
- Faster loading times
- Better search engine visibility
- Increased user engagement
- Improved conversion rates

> The project evolved from an unfinished template-based website to a fully optimized, high-performing real estate platform.


Real Estate Website Optimization

React Native app for wardrobe organization and color matching

Developed PopOfColour, a React Native mobile application that helps users organize their wardrobe and discover unique color combinations. Initially built with Expo, the project evolved to include native code for advanced image processing features.

> The challenge was to create an intuitive app that would make color matching effortless while incorporating complex features like ML-powered background removal and color picking.

## Technical Solution

### Core Technology Stack

- React Native (migrated from Expo)
- Custom Objective-C modules
- ML integration for image processing
- Native color picker implementation

### Advanced Features

- Background removal using Apple's ML model
- Custom color picker for image analysis
- Wardrobe organization system
- Color combination algorithm

## Key Features

### Smart Wardrobe Management

- Easy clothing upload and categorization
- ML-powered image processing
- Automatic color detection
- Outfit organization

### Color Matching System

- 200+ curated color combinations
- Daily color suggestions
- Smart outfit recommendations
- Style optimization

### User Experience

- Intuitive interface
- Quick outfit creation
- Personalized suggestions
- Wardrobe analytics

## Technical Challenges

### Native Integration

- Implemented custom Objective-C modules
- Integrated ML model for background removal
- Developed native color picker functionality
- Optimized image processing performance

### Migration from Expo

- Transitioned from Expo to bare React Native
- Maintained app performance
- Enhanced native capabilities
- Preserved user experience

## Results

The app successfully:

- Streamlines wardrobe organization
- Provides intelligent color matching
- Offers personalized style suggestions
- Helps users optimize their wardrobes


React Native Smart Wardrobe App

Customized Woocommerce + Dropzone.js + PDF.js

Transformed a manual Wix-based printing business into an automated e-commerce platform. The client was spending excessive time managing orders through a basic contact form system, requiring manual price calculations and payment tracking.

> The previous workflow required customers to upload documents and wait for manual quotes, creating delays and increasing the owner's workload. The challenge was to automate this entire process.

## The Challenge

The original process involved:

- Manual price calculations for each order
- Individual quote generation
- Manual payment tracking
- Time-consuming document review

## Technical Solution

Built a customized WooCommerce system featuring:

- Dropzone.js for intuitive file uploads
- PDF.js integration for automatic page counting
- Dynamic pricing calculator based on print specifications
- Automated order processing workflow

## Key Features

### Document Processing

- Instant file upload and preview
- Automatic page counting
- File format validation
- Multi-file handling

### Price Calculation

- Real-time pricing updates
- Multiple print options
- Quantity-based pricing
- Special options handling

### Order Management

- Automated order creation
- Instant payment processing
- Order status tracking
- Customer notifications

## Results

The new system successfully:

- Eliminated manual price calculations
- Reduced order processing time
- Improved customer experience
- Automated payment handling

## Business Impact

The automation led to:

- Significant reduction in manual tasks
- Faster order turnaround times
- Improved customer satisfaction
- Increased business efficiency

> "Transformed a time-consuming manual process into a streamlined, automated system that allows customers to place and pay for orders instantly."


E-Commerce Workflow Automation

Portfolio of web development projects by The Code Bottega. Custom WordPress sites, e-commerce platforms, and bespoke web applications.

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