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Tracking offline conversions can be challenging, but combining Zapier with Pipedrive creates a powerful automation that helps you understand your full customer journey. In this guide, I'll walk you through the process of setting up this integration step by step.

## Why Track Offline Conversions?

Before diving into the setup, let's understand why tracking offline conversions is crucial:

- Measure the true ROI of your marketing campaigns
- Understand which online channels lead to offline sales
- Optimize your ad spend based on complete conversion data
- Connect online behavior with offline purchases

## Prerequisites

Before starting, ensure you have:

- A Zapier account
- A Pipedrive account
- Admin access to both platforms
- Your offline conversion events identified

## Step-by-Step Setup

### 1. Prepare Pipedrive

First, we need to set up Pipedrive to receive the conversion data:

1. Create a custom field in Pipedrive called "Lead Source"
2. Set up deal stages that match your offline conversion points
3. Ensure your deals have unique identifiers

### 2. Configure Zapier

Now, let's create the Zap:

1. Log into Zapier
2. Click "Create Zap"
3. Choose Pipedrive as your trigger app
4. Select "New Deal" or "Updated Deal" as your trigger event


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How to setup Zapier + Pipedrive Offline Conversions