Affitti.ch
Real Estate Website Optimization
Houzez WordPress theme customization and optimization

Took over a partially completed real estate website project and transformed it into a high-performing platform. The client approached me after another agency left the project unfinished, requiring significant cleanup and optimization work.
The website was initially filled with template pages and unnecessary plugins, resulting in poor indexing and performance issues. The challenge was to transform it into a professional, SEO-optimized platform.
Technical Intervention
Cleanup & Optimization
- Removed template demo pages affecting SEO
- Eliminated unnecessary plugins
- Optimized images for web performance (converted to WebP)
- Improved overall site speed and performance
Custom Development
- Enhanced Houzez WordPress theme with custom logic
- Created custom shortcodes for flexible content management
- Developed SEO-optimized blog with sidebar
- Built conversion-focused landing pages
SEO Improvements
- Implemented comprehensive SEO strategy
- Enhanced domain rating
- Optimized content structure
- Improved indexing quality
Results
The optimization efforts led to significant improvements:
- Website reached Google's first page for target keywords
- Increased active user base
- Enhanced site performance scores
- Improved domain authority
Project Impact
The website transformation achieved:
- Professional and polished appearance
- Faster loading times
- Better search engine visibility
- Increased user engagement
- Improved conversion rates
The project evolved from an unfinished template-based website to a fully optimized, high-performing real estate platform.